Do you want to work in a company with the purpose of helping patients around the world? Do you want to learn and grow every day? Do you want to change healthcare?
Lyfegen is a fast-growing health-tech company making healthcare more accessible and affordable by delivering solutions for healthcare payers and pharma to identify the right drug pricing agreements, simulate and understand the financial impacts of those agreements, and automate the management of them.
We are looking for a passionate and skilled Marketing Content Manager to play a crucial role in shaping and executing Lyfegen’s content strategy. You will work closely with the CEO, the sales, marketing and product team to align with the company’s objectives and engage the target audience effectively. This position offers an exciting opportunity to join a dynamic team at the forefront of innovation in healthcare technology.
We are doing things nobody has done before! Thus, creative problem solving is a must and a get-things-done mentality a definitive requirement.
Your main responsibilities:
· Develop and implement a comprehensive content strategy to drive brand awareness, trust, and loyalty.
· Maintain a content marketing calendar outlining all aspects of content creation and delivery throughout the year.
· Develop compelling marketing, thought leadership, and value-added content to support the business objectives of Lyfegen across healthcare payers, providers, and pharmaceutical manufacturers.
· Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
· Track content performance and optimize based on analytics.
· Stay updated with the latest trends in content marketing and bring new ideas to explore and test.
Who you are:
· Minimum 3 years of editorial experience, ideally in the B2B tech/SaaS space.
· Knowledge and experience of drug access, pricing, contracting, and rebate management within the pharmaceutical industry.
· Knowledge of payers and payer systems globally.
· Excellent verbal and written communication skills and a strong command of the English language. Additional language skills (e.g., Spanish or German) are an asset.
· Portfolio of published work that demonstrates exceptional writing skills and the ability to translate complex topics into simple, digestible content.
· Ability to develop and execute a comprehensive content strategy.
· Strong project management skills with the ability to manage multiple tasks and meet deadlines in a fast-paced environment.
· Proficiency in analytics tools, SEO, and content performance tracking.
· Expertise in using Content Management Systems (CMS) and managing content on social media platforms.
· Exceptional editorial skills, attention to detail, and a commitment to delivering high-quality content.
· Strong time management and prioritization capabilities.
· Bachelor’s degree in Marketing, Communications, or a related field.
What we offer:
· Join a company with a purposeful vision and mission.
· Direct influence on the growth and success of Lyfegen.
· The possibility of working flexibly.
· Competitive compensation package with performance-based incentives.
· Become part of a team of international high performers.
· Opportunities for professional development and career advancement.
· Independence to define best practices: Take on a broad set of responsibilities and drive company for growth.
Job Facts
Location: Remote
Schedule: 100%
Start date: 2024
Duration: Unlimited