How to Choose the Right Drug Rebate Management Solution
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Lyfegen Team News
We are thrilled to welcome Ina Hasani to our team at Lyfegen as Director of Sales & Business Development for Canada. Ina brings nearly a decade of experience in the life sciences sector, specializing in healthcare strategy, market access, and health economics. We sat down with Ina to learn more about her background, her vision for transforming healthcare in Canada, and what excites her most about joining Lyfegen.
Can you tell us a bit about your background and what led you to your role as Director, Sales &Business Development for Canada at Lyfegen?
I have spent close to a decade in the life sciences sector, working with companies like Novartis and Pfizer, where I gained deep expertise in healthcare strategy, market access, and health economics. My passion has always been focused on improving patient outcomes and the healthcare system. This led me to Lyfegen, a company at the forefront of transforming healthcare through innovative solutions. The opportunity to work with payers and drug manufacturers to ensure better and sustainable access to innovative treatments for patients was a natural fit for me, both professionally and personally.
What are the biggest challenges facing the healthcare market in Canada, particularly in terms of drug pricing and access?
The Canadian healthcare system is highly complex! The biggest challenge that we are facing is how to accelerate access to innovative therapies without compromising the sustainability of the healthcare system. Payors, including both public and private insurers, are struggling to balance their budgets with the rising costs of therapies, particularly for specialty drugs. Outcome based agreements are a potential solution to enable timely access to breakthrough therapies. However, payors and pharmaceuticals don’t have the infrastructure in place to efficiently implement and operationalize such agreements.
What opportunities do you see for growth in Lyfegen’s sales efforts in Canada? How can we better support health insurers and government bodies?
There is tremendous potential for growth. Currently, payors and pharmaceuticals adjudicate their product listing agreements (PLAs) manually through Excel spreadsheets. It is resource intensive, leaves room for errors and is a barrier to potential innovative contracting. In addition, as Canada increasingly looks towards value-based healthcare models, Lyfegen is an enabler by providing the digital infrastructure for payor and manufacturers.
From your perspective, what key actions need to be taken in the next 12 months to drive success for Lyfegen in the Canadian market?
In the next 12 months, we need to focus on deepening our relationships with key stakeholders and demonstrate the value of our digital solutions for payors, manufacturers, healthcare system and, ultimately, the patients.
How do you see your role influencing the implementation of value-based solutions in Canada, and what impact do you hope to have?
Lyfegen has extensive experience in OBA implementation and operationalization in many countries. In my role, I hope to bridge the gap from theory to practice in the implementation of value-based healthcare in Canada.
In your opinion, what’s the most important aspect of building strong client relationships in the healthcare industry? How do you approach this in your role?
Trust and communication are at the core of any strong client relationship in healthcare. Given the complexity and sensitivity of the industry, clients need to know that you understand their unique challenges and are committed to solving them. In my role, I prioritize open and ongoing communication, ensuring that clients feel heard and that their feedback is integrated into our solutions. I also work hard to build trust by delivering results and being transparent about what we can achieve together.
Looking ahead, what excites you most about the future of sales and business development at Lyfegen in Canada?
I’m excited about the potential to be a catalyst for significant change in the Canadian healthcare landscape. Lyfegen is in a unique position to lead this transformation. The combination of increasing demand for cost-effective healthcare solutions and our innovative approach makes this an incredibly exciting time to be in sales and business development.
Outside of work, what are some of your favorite things to do in your free time?
Outside of work, I enjoy spending quality time with my family and friends. I also prioritize my health by being active on a daily basis. I also enjoy learning. Now that I have completed my MBA, I’m on a mission to learn Spanish.
We are excited to see Ina grow and thrive in her role at Lyfegen. Welcome to the team, Ina!
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Managing drug rebates effectively is critical for ensuring financial sustainability while maintaining patient access to essential treatments. With the rising complexity of rebate agreements and the increasing administrative burden on payers and healthcare systems, selecting the right drug rebate management solution is more important than ever. In this blog, we’ll explore key factors to consider when choosing a solution and how Lyfegen’s advanced rebate management platform can streamline the process and optimize financial performance.
The pharmaceutical industry is shifting towards more intricate pricing and reimbursement models, with value-based agreements, outcome-driven pricing, and performance-based contracts becoming the norm. As a result, healthcare payers and providers need robust systems to accurately track, claim, and optimize rebates.
Traditional rebate management processes—often manual and reliant on spreadsheets—are inefficient and prone to errors, leading to missed rebate opportunities and financial leakage. A modern rebate management solution should offer automation, transparency, and scalability to address these challenges effectively.
When evaluating rebate management solutions, payers and healthcare organizations should prioritize the following features:
Ensuring that all rebates are accurately calculated and claimed according to contract terms is fundamental. Many organizations miss out on significant rebate revenue due to errors in claim tracking, missed deadlines, or lack of visibility into agreement terms. A robust rebate management solution should offer real-time tracking, validation checks, and automated claim submissions to ensure full compliance and minimize financial losses.
Manual rebate processing is time-consuming, resource-intensive, and susceptible to human error. Automating rebate management can significantly reduce administrative costs while improving efficiency and accuracy. The right solution should provide automated data input, mapping, reconciliation, and dispute resolution, ensuring that rebates are processed smoothly without manual intervention.
Managing multiple rebate agreements across different pharmaceutical manufacturers, products, and therapeutic areas can be overwhelming. A centralized platform allows users to track, update, and analyze agreements in one place, offering a structured repository for easy access to contract details, claims history, and invoicing records. This reduces the risk of mismanagement and enhances visibility across departments.
Effective rebate management requires seamless collaboration between payers, manufacturers, and internal teams. A robust solution should offer secure data-sharing capabilities while maintaining privacy compliance. Role-based access control, encrypted transmissions, and audit trails help ensure that sensitive financial and patient data is protected while enabling necessary stakeholders to access relevant information when needed.
Beyond rebate tracking, a solution should provide actionable insights through analytics and forecasting. Organizations need visibility into past trends and future rebate expectations to make informed financial decisions. A comprehensive platform should offer reporting dashboards, real-time financial modeling, and historical data comparisons to support strategic planning and contract negotiations.
Choosing the right rebate management solution is not just about compliance and automation—it’s about unlocking financial opportunities and maximizing the impact of negotiated agreements. Lyfegen’s Rebate Analytics Platform (ARA) is designed to:
With automated data input, mapping, and validation, Lyfegen's ARA streamlines rebate calculations and dispute resolution. Customers using Lyfegen’s platform have identified up to 30% of missed rebates while reducing administrative workload by up to 97%.Additionally, Lyfegen’s solution offers real-time simulations, predictive modeling, and scenario comparisons, allowing payers and healthcare organizations to proactively assess financial impacts before finalizing agreements.
The Time to Act Is Now
With increasing pressures on healthcare budgets and the complexity of drug rebate agreements, organizations cannot afford inefficiencies in rebate management. Lyfegen’s solutions empower payers and healthcare organizations to simplify the process, recover lost revenue, and optimize financial performance.
Book a demo today to see how Lyfegen’s rebate management platform can transform your approach to drug contracting and financial optimization.
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Basel, Switzerland –28, January 2025 - Lyfegen, a global innovator in drug market access, pricing, and rebate management, has announced a transformative collaboration with EVERSANA®, a leading provider of global commercial services to the life sciences industry, to revolutionize drug pricing and access through artificial intelligence-driven insights.
By combining data and information from the global pricing and market access platform, NAVLIN by EVERSANA®, with Lyfegen’s Public Drug Agreement Library, the two organizations will harness cutting-edge AI to empower market access and pricing professionals and payers with actionable insights. The joint agreement marks a key step in tackling rising drug costs and improving patient access globally.
Simplifying Complexity with AI
Drug pricing and access are increasingly difficult to navigate, with healthcare payers and pharmaceutical companies facing inefficiencies, missed opportunities, and delays in delivering therapies to patients.
The collaboration combines two leading platforms to address these challenges:
Together, these tools deliver a 360-degree view of pricing trends and access frameworks, enhanced by AI-driven capabilities. This integration helps users:
Driving Smarter and Fairer Decisions
Together, Lyfegen and EVERSANA will empower market access teams to make smarter, faster, and more equitable decisions. By combining AI-driven insights with robust data, payers and pharmaceutical companies can reduce inefficiencies and ensure patients receive timely access to life-saving therapies.
“Together with Lyfegen we can harness the power of AI to address one of the biggest challenges in healthcare—helping patients get timely access to life-saving medicines,” said Jim Lang, CEO, EVERSANA. “By uniting our expertise and our global pricing innovations, we have the opportunity to deliver a solution that simplifies decision-making and improves access in healthcare systems worldwide.”
A Vision for the Future of Drug Access
The healthcare industry is rapidly adopting AI to drive efficiency and innovation. This partnership positions Lyfegen and EVERSANA at the forefront of this transformation, enabling stakeholders to overcome affordability and access challenges.
“Our mission at Lyfegen has always been to create a more sustainable and equitable healthcare environment,” said Girisha Fernando, CEO of Lyfegen. “Through this partnership with EVERSANA, we are taking a giant step toward that future. By integrating EVERSANA’s price and access data into our combined offerings, we’re not just solving today’s challenges—we’re building a foundation for a smarter, more efficient drug access and pricing landscape.”
About Lyfegen
Lyfegen is an independent provider of rebate management software designed for the healthcare industry. With the world’s largest repository of drug access agreements and a powerful pricing simulator, Lyfegen helps payers and pharma implement and optimize rebates, reduce administrative effort, and understand financial impacts. Founded in 2018, Lyfegen is headquartered in Basel, Switzerland. Learn more at Lyfegen.com or connect with us on LinkedIn.
About EVERSANA
EVERSANA® is a leading independent provider of global services to the life sciences industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 650 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and X.
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